{"product_id":"enem-initio-psychedelic-love-edp-90ml-7045208473756","title":"Initio Psychedelic Love Eau de Parfum – 90 ml","description":"\u003cdiv class=\"row\"\u003e\n\u003cdiv role=\"main\" class=\"product-page col-sm-12\" id=\"content\"\u003e\n\u003cdiv class=\"mainborder\"\u003e\n\u003cdiv id=\"product-tabs\" class=\"row\"\u003e\n\u003cdiv class=\"col-sm-12\"\u003e\n\u003cdiv class=\"tab-content\"\u003e\n\u003cdiv class=\"tab-pane fade in active\" id=\"product-tab-description\"\u003e\n\u003cform id=\"Product\" method=\"post\" action=\"https:\/\/www.parfumaria.com\/website\/index.php\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-xs-12 col-sm-12 spacer-m\"\u003e\n\u003cdiv class=\"r-tabs\" id=\"responsiveTabs\"\u003e\n\u003cdiv class=\"resp-tabs-container\"\u003e\n\u003cdiv class=\"r-tabs-panel r-tabs-state-active\" id=\"tab-description\"\u003e\n\u003cdiv class=\"content-page-text\"\u003e\n\u003cdiv\u003eA transgressive reference to\u003cstrong\u003e\u003cem\u003e\u003cspan\u003e \u003c\/span\u003epsychedelic\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etrips, this fetishist composition has the effect of a double-action bomb: first, it triggers an immense, addictive and egotistical pleasure, before diffusing itself and titillating its target, who is left completely hooked.\u003cbr\u003e\u003cbr\u003eWhat is this scent of subversion?\u003cbr\u003e\u003cbr\u003eStupefying fragrance\u003cbr\u003eThe signature of this narcotic bomb lies in three essential ingredients: rose, hedione and heliotropin.\u003cbr\u003e\u003cbr\u003eWhile hedione activates the brain regions linked to pleasure and the libido, heliotropin goes even further.\u003cbr\u003eEqually tender and illicit, this crystalline powder hides its intentions well.\u003cbr\u003eBeware of its creamy, powdery and floral facets, wavering between vanilla and almond!\u003cbr\u003e\u003cbr\u003eUsed in over doses, heliotropin becomes a psychoactive substance. A forbidden shiver rushes over the skin.\u003cbr\u003eA substance under strict regulations.\u003cbr\u003eIts possession is strictly controlled by law, because heliotropin is used for the chemical synthesis of mda, a prohibited drug and substitute for ecstasy.\u003cbr\u003e\u003cbr\u003eConfronted with this diabolical indulgence, no one is safe from an olfactory obsession that can soon become a real addiction!\u003cbr\u003e\u003cbr\u003eThe nose knows\u003cbr\u003eScientists have long rejected the idea that certain fragrances are capable of releasing sex hormones.\u003cbr\u003eHowever, a team of researchers from Bochum University (Germany) demonstrated that specific scented molecules known as hedione (methyl dihydrojasmonate) can activate brain regions linked to the libido, triggering impulses and attraction in their wake.\u003cbr\u003e\u003cbr\u003eThis discovery led to the creation of Carnal Blends, an unprecedented collection by Initio in which all of the formulas are enriched with hedione – a word very aptly derived from the Greek hedone (meaning “pleasure”), a mysterious molecule that plays the role of the final detonator.\u003cbr\u003eEach of these fragrances dares to showcase fantasy raw materials, carnal notes and passionate, distinctive accords, celebrating rebellious olfactory compositions capable of arousing pleasure and inciting physical attraction.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFloral Oriental\u003c\/strong\u003e\u003cbr\u003eBergamot, Ylang-Ylang, Bulgarian Rose, Hedione, Heliotrope, Myrrh, Sandalwood\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCarnal Blends, the Empire of the Senses\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eLed by the nose…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFor decades, scientists refused to countenance the idea that certain fragrances could trigger the release of sex hormones. And then a team of researchers at Bochum University in Germany recently proved that certain fragrances, containing certain key compounds, possess the power to activate regions of the brain linked to libido.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSuch is the history behind \u003cstrong\u003eCarnal Blends\u003c\/strong\u003e, the collection from Initio that dares to engage with fantasy-fuelling ingredients, carnal notes, committed, powerful and distinctive couplings, and celebrates transgressive fragrance compositions with the power to awaken pleasure, to stir physical attraction.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eThe Carnal Blends collection\u003c\/strong\u003e is made up of two uncompromising fragrances, both rich in hedione (methyl dihydrojasmonate) - named from the Greek word “hedone” meaning pleasure - a floral compound to be found in the heart notes of jasmine and magnolia and that brings great airiness and light to a composition.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBut that’s not all it does…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStudies conducted by a German research team found proof that hedione activates a region of the brain responsible for pleasure and heightened libido. Our sense of smell, numbed by the assault of so many asexual, proper, chaste and innocuous scents, and our instincts, repressed by so many “thou shalt nots”, will be overwhelmed by these mini-bombs of sensuality that speak so clearly to our intimate animality.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"clearfix\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cspan id=\"app-codeblock-htmlhook-product-description\" class=\"app-codeblock-htmlhook\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003cdiv id=\"products-viewed-by-others-container\" class=\"TabLayout spacer-m-top\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-xs-12 col-sm-12\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":68151832445209,"sku":"4103950","price":68500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/8211\/3977\/files\/enem-7045208473756-23896742690972-05f15cc066ed.jpg?v=1793573428","url":"https:\/\/tabstore.pk\/products\/enem-initio-psychedelic-love-edp-90ml-7045208473756","provider":"TAB Store","version":"1.0","type":"link"}